Why Your “Contact Us / Get a Quote” Forms Are Killing Your Business

How you’re forcing prospects to jump into the deep end of the pool – and chasing them away.

In the digital age, the way businesses interact with potential customers has evolved dramatically. However, one relic of the past that seems to persist, much to the detriment of many businesses, is the ubiquitous “Contact Us” or “Get a Quote” form. While these forms were once considered a staple of online business operations, offering a direct line for prospects to connect with a company, the landscape in 2024 has shifted. Today, these forms are often seen as a barrier rather than a bridge, turning potential leads away rather than welcoming them in. Here’s why relying solely on these forms could be detrimental to your business.

The Dreaded Sales Onslaught

The primary reason these forms are falling out of favor is the perception (and often the reality) that submitting one begins an unending barrage of sales calls and emails.

Prospects are more savvy and cautious than ever before; they’re well aware that filling out a form with their contact information can lead to being bombarded by sales pitches, sometimes within minutes of submission. This aggressive follow-up strategy, while intended to capture leads while they’re hot, can feel overwhelming and invasive to potential customers.

The Commitment Hurdle

For many, the act of filling out a “Contact Us” or “Get a Quote” form feels like a significant commitment. In an era where consumers value their privacy and autonomy, being asked to provide personal information upfront is a big ask. This is especially true for those who are still in the early stages of their buying journey and are not ready to engage in a sales conversation. They might simply be looking for more information, a preliminary price range, or to gauge the level of customer service. When the only option to get this information is through a form that promises future contact, many will choose to click away rather than commit.

The One-Size-Fits-All Approach

“Contact Us” and “Get a Quote” forms often lack personalization. They don’t account for the varying needs and preferences of different prospects. Some individuals may have simple questions that could be answered via an FAQ page or a quick chat. Others might prefer to browse detailed service descriptions or watch explanatory videos without having to interact with sales personnel. By not providing alternative methods of engagement, businesses miss the opportunity to connect with a broader audience.

Embracing Alternatives

The solution isn’t to eliminate these forms entirely but to complement them with less committal and more immediate ways to engage with your business. Options like live chat, AI-powered chatbots, social media messaging, and comprehensive FAQ sections can cater to the needs of those who aren’t ready to fill out a form. Providing multiple avenues for engagement not only meets prospects where they are but also demonstrates a commitment to customer service and accessibility.

The BEST option (we believe) is to provide a form that makes it clear that salespeople will not call or email – allowing the prospect to self-direct their sales journey.

Conclusion

In 2024, the way businesses approach online engagement needs to reflect the preferences and behaviors of their potential customers. The “Contact Us” or “Get a Quote” form alone is no longer sufficient. By understanding the pitfalls of relying solely on these forms and embracing a more nuanced, multi-channel approach to customer engagement, businesses can avoid alienating potential leads and instead, open the door to more meaningful and productive interactions. Remember, the goal is to make connecting with your business as easy and as comfortable as possible for the prospect. In doing so, you not only increase your chances of conversion but also build a foundation for lasting customer relationships.

author avatar
Ty Shewmake
Ty Shewmake is a 30-year veteran of systems automation and lead generation. He lives in Florida with his wife and cat Biskit.